Our Values


Protecting Our Planet

Respect For People

We attract and recruit the finest people in the world. We build our organization from within, promoting and rewarding people without regard to any difference unrelated to performance. We act on the conviction that the men and women of Surf Chem Specialties will always be our most important asset.


  • We are all leaders in our area of responsibility, with a deep commitment to deliver leadership results.
  • We have a clear vision of where we are going.
  • We focus our resources to achieve leadership objectives and strategies.
  • We develop the capability to deliver our strategies and eliminate organizational barriers.


  • We accept personal accountability to meet our business needs, improve our systems, and help others improve their effectiveness.
  • We all act like owners, treating the company’s assets as our own and behaving with the company’s long – term success in mind .


  • We always try to do the right thing.
  • We are honest and straightforward with each other.
  • We operate within the letter and spirit of the law.
  • We are data – based and intellectually honest in advocating proposals, including recognizing risks.

Passion For Winning

  • We are determined to be the best at doing what matters most.
  • We have a healthy dissatisfaction with the status quo.
  • We have a compelling desire to improve and to win in the marketplace.


  • We respect our colleagues, customers, and consumers, and treat them, as we want to be treated.
  • We have confidence in each other ‘ s capabilities and intentions.
  • We believe that people work best when there is a foundation of trust.
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